I am proud to be able to share some
of these tips with you. I have done lots of research
on this, but please understand, search engine spiders
are not all the same, and the software actually
changes from time to time. These are suggestions, not
the law. Try different things in different
orders....you never know. The search engine spider is
a tricky being. And they have yet to be fully
understood. In the meantime, research, research,
research my fellow work at home business people!!
It's the best way to invest in your home business.
engines: a little history
Most of the search
engines are quite different. Search engine
"spiders" are nothing more than
sofisticated software, all capable of different
orders. Some hold keywords most important, while
other spiders hold the content more valuable. Some
count the amount of links into a certain site or
"link popularity". Any way you slice it,
its not all that easy to get to the top. But you can
sure give it a good try! The best reading I could
suggest would be: search
engine watch. This site can
help you understand the wonderful world of the
"spider" (no...its not gonna be some
science lesson...but close enough...just how are you
at computer programming? J/K : )
subject. Deep breath in...ok..here goes. Keywords to
me are probably the most important of the specifics
of the search engines. Keywords go in the Keyword
Meta tag in your HTML which looks like this: meta
name= "keywords" content=" Your
keywords". I wont go into a whole
lot here...if you do not know what this is, do a
little reasearch on the subject, or email me for the
Lets face it, without
them, how would the search engines know how to index
(list) a page? It is very important to use the
right keywords. You cant put just go any words
in there hoping it will draw traffic. In fact it may
do the opposite. Some search engines will penalize
you if your keywords are not in the content.
(no joke) And another point: less can be more.
I wouldnt recommend that you go to all ends of the
earth trying to figure out every single word that
could possibly have something to do with your site.
It wont work. And besides, now, search engines like
Google use your content words as keywords. So what
this tells you is: Make your pages keyword rich.
Keep your keywords
down to about1000 characters, or to please Yahoo,
8-15 keywords. Make sure that your most important are
to the left, as search engines read left to right,
like we do. Seperate them by commas(usually, but not
always), keep spaces to a minimum and dont repeat any
word more than 3 times, or it can be considered word
spamming.(Bad, very Bad) But most suggest to repeat 3
times, but thats it. So to score points, keep it
brief, and dont repeat yourself, well, too much.
*TIP* Download Good Keywords for
help deciding on your keywords, and to find out your
site and link popularity.(Theres a free version
too..) Neat little program. You can also download and
install Alexa it lets you know your ranking, and
tells you ohters as you surf. Also, the more you
visit your own page with it, the higher your ranking
Title tags are yet
another Meta tag. It displays the title of the
particular page. It can be descriptive or simple. The
title tag should be around 80 characters or less, but
to please Yahoo, you should limit it to around 55.
Some engines use the
title tag in your ranking, but not all. You should at
least try to use some of your keywords in it. If you
are really curious, and the kind that could be called
a nerd (ahem, sorry) then you can look here, the web robots pages. If you are really serious about search
engine placement, and your ranking, I do recommend
some reading, otherwise, you may do better if you
outsource for your webdesign.
The last of the 3 main
meta tags is the Description tag. Keep it around 255
characters for most. But once again, to please Yahoo,
It should be around 150 characters.
Of course, in this tag
you will want to make it keyword rich. The trick is
to try to sneak as many of your front keywords in
here as you can, but still make it readable. (yeah
right!) It can be done, you just need a quiet room,
and a good stiff drink. OOps...sorry. tee hee
Seriously, a quiet place to work is essential anyway,
but you are going to need a lot of concentration to
pull this one off! Dont worry. It will come. I
recommend that you experiment and change it to find
out which will work best.
In trying to keep this
page brief, and my 3 yr. old occupied. I have only
skimmed the surface of the search engine scene. Read
whatever you can on the subject and *tip* take notes.
Buy yourself a notebook and take notes. You will
thank yourself later. And me too....
If you are seriously
stuck, or need some reference guidance, let me know.
I have some ebooks, and lots of links. I hopefully
will get into this a whole lot more soon, so check
back and see what I add.
Search engines not
sending traffic your way? I seriously recommend
using a traffic generator. They do make a
difference. You can get almost unlimited daily
traffic with most programs. They work there is no
doubt about it. And best of all they are FREE. It may
not make you a million in sales, but it gets the word
out, and it helps tremendously with certain search
engines (traffic, and popularity). I have been
ranking higher with Google since I started using
them. I recommend it highly. See my traffic
generators and the rating I
give each one.
little info: Want to know how long it takes to get
Altavista 1 - 2 weeks
Excite, Lycos 4 weeks
HotBot 2 weeks
Google 4 - 6 weeks
Infoseek, Go 6 - 8 weeks
Northern Light 2 - 4 weeks
Webcrawler 3 months